CPM Calculator
Calculate your ad spend efficiency. Adjust any field and watch the others update instantly.
Perfect for media buyers, ad managers, and performance marketers
Your Numbers
$
How much are you spending?
$
Cost per 1,000 impressions
#
Total people who see your ad
How CPM Works
CPM = (Total Cost ÷ Impressions) × 1,000
Change any number above, and the others update automatically.
Your Metrics
Cost per 1,000$5.00
Cost for 1M impressions$1000000.00
Cost per 100 impressions$0.50
Efficiency200 per $1
Industry Benchmarks
Social Media Ads$0.50 - $5.00
Display Network$0.50 - $3.00
Video Ads$2.00 - $10.00
Native Advertising$2.00 - $8.00
Your CPM: $5.00
⚠ High — consider negotiating rates
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